Use Banner Ads on News Sites To Brainwash Your Market Into Buying

  In this tutorial, I will show you how you can use the online news media and just a few paid banner ads to change your whole market’s perception about the things you offer, so you can sell more of your products and services. The basic idea behind this strategy is this: Any time we … Continued

Using PPC AFTER the Conversion — Your Upsell / Cross Sell Connection

  Would you like to learn how to do upsells just like this for your own business(es)? While there are plenty of companies out there doing upsells like this to increase their company’s revenue, Amazon generates 30 percent of their revenue just from upsells.   most of them are still only doing it with email, … Continued

How To Monetize 95% of Your ‘Ad Clicking’ Information Seekers

Dear PPC advertiser, Have you ever tried to optimize your campaigns like this yet? One thing we found at my firm doing tests like this is: Running these types of offers always performed better when technical questions were the normal part of the customer’s buying process, and my clients’ revenue was affected by as much as 100-500% … Continued

Leveraging a Blog With PPC — PPCing Your Content for Even More Direct Sales

If you have regularly been publishing content, then I do not have to tell you how much this content can make your business. From Hubspot: (Guest Author) Henry O’ Loughlin (862 hours of content marketing generates at least three leads per hour and over 100 visits.)   You’re here because you want to scale that … Continued

Automate Month-End Discounts With PPC – Without Affiliates

                                           Source: SALES   As a business owner in the B2C space, you already know the POWER of running sales to make your cash register ring. And because of this, you may have asked … Continued

Customer Reactivation Using PPC – Your Money-Making “How to” Guide

If you don’t already have a system in place to attract customers or clients back to your business’s site once they have “quit” on you, then you will be letting a whole bunch of customers needlessly head right over to your competitors as soon as they experience even the slightest bit of inconvenience and perceive … Continued

Expanded Text Ads – Case Study Results: An Infographic

Adwords Price Extensions: A Case Study – Infographic

Scrape Twitter Search for Behavioral Level PPC Campaign Targeting

In this post, I am going to explain how you can use Twitter to sell more of what you offer. But instead of simply presenting what you have in front of people who you think are good candidates on that site, like most people do, you can actually find and database the people who actually … Continued

Skyrocket Your Referral Rates With PPC Campaigns

Probably the best working and most underutilized PPC marketing strategy out there today has to do with artificially stimulating referrals from current and past customers/clients (your house list) using PPC ads, amplifying this (likely) best source of revenue for your business. I do these types of referral campaigns all the time with any house list … Continued