What Your Customers Are Not Telling You … While there are many reasons why eCommerce shoppers abandon their shopping carts (price comparison shopping, shipping costs, and more), PPC cart abandonment retargeting strategies offer store owners one easy way to neutralize these objections by offering cart abandoners a series of compelling, incentivized offers to make up … Continued

If you ask most advertisers, display advertising simply does not work. As reported by a recent Infolinks study, only 14 percent of web users can recall the last banner ad they saw. Furthermore, DoubleClick (Google’s own display advertising arm), claims the average CTR, or click through rate, on their own network holds at only .06 percent, or less than one in … Continued

Software That Increases Your Revenue? Yes, that’s right, you can definitely optimize your PPC accounts for maximum revenue by split testing your landing pages quickly and easily. Split testing tools, such as Visual Website Optimizer, have came a long way since just a few years ago. It used to be that you could not easily … Continued

What Are Call Only Ads? In the spring of 2015, Google introduced to the advertising community “Call Only” ad campaigns, which allowed advertisers the option to advertise to their audiences on mobile enabled devices with the exclusive end goal to generate phone calls (similar to what call extensions provide) but without having to necessarily give … Continued

The ‘Right’ Content Greatly Magnifies Any PPC You’re Doing Right Now Have you previously wondered why your leading competitors are paying to promote free content on the web instead of pushing their actual products and services for sale with no clear monetization strategy? Well, the fact of the matter is, promoting content on the web via … Continued

In many business classes, I have found it far easier to “sell’” products to those who are actively looking for or are already using competitors’ solutions than it is to “market” my client’s products in the usual places where prospects are looking for said solutions. This article will lay out why I often do this … Continued

Support for Your Company Before Support Exists Have you ever wondered how your competitors get their customers to come to them to buy their products without having to continually advertise? Wouldn’t it be nice to create an actual brand instead of struggling to make your sales numbers every month? Well, despite your initial thoughts on how … Continued

Have you ever wondered why some products, services, or company stories go viral on the web and yours has not? Do you realize that a large portion of these “viral” stories are not really viral at all and are simply just really well-placed marketing campaigns that only appear on the surface to have gotten started on their own? … Continued

If you don’t already have a system in place to attract customers or clients back to your business’s site once they have “quit” on you, then you will be letting a whole bunch of customers needlessly head right over to your competitors as soon as they experience even the slightest bit of inconvenience and perceive … Continued

The Challenge The PPC advertising management client featured in this case study offers health and wellness “water enhancement” products that greatly improve tap water for those interested in its health benefits. While this client had moderate success selling their water enhancement products in the past, they made it a priority to increase their margins at … Continued