Scrape Twitter Search for Behavioral Level PPC Campaign Targeting

In this post, I am going to explain how you can use Twitter to sell more of what you offer. But instead of simply presenting what you have in front of people who you think are good candidates on that site, like most people do, you can actually find and database the people who actually … Continued

Skyrocket Your Referral Rates With PPC Campaigns

Probably the best working and most underutilized PPC marketing strategy out there today has to do with artificially stimulating referrals from current and past customers/clients (your house list) using PPC ads, amplifying this (likely) best source of revenue for your business. I do these types of referral campaigns all the time with any house list … Continued

5 Ways You Know If Your Current PPC Manager Is Screwing You

I am going to make this short and sweet for all those of you who just don’t know what your getting from your regular PPC manager, and for the money. If you can say yes to even 1 of these items, then you are definitely getting screwed   1. Zero or Not Enough Ad Copy … Continued

Rip Off Your Competitors’ Native PPC Ad Strategy

  If you are reading this article, then you might have dabbled in native display ads before but may not have found a return. OR You may have seen some of your competitors running native ads and would really like to know how it’s working out for them.   Either just losing them a lot … Continued

Hyperlocal Display PPC Campaigns w/ ‘Down The Street’ Level Targeting

  Did you know that by not running display campaigns for your local business, you are easily missing out on 10x more leads than you could be getting by only running tried-and-true search-only campaigns alone? Yes, it is true … While display PPC advertising is indeed difficult to generate any kind of an ROI (much … Continued

Leads for Pennies : Using Paid Ads to Make Your Business Content Go Viral

In this article, you will learn about using paid ads to make your business’s content go viral, generating a boat-load of sales for your business in the process and in less time than you can probably imagine. If you did not already realize, you can generate leads far cheaper than traditional marketing methods (try pennies … Continued

AdWords / Facebook PPC Ad Copywriting Guide That Doubles Your Revenue

Rest assured if you are looking for a sound system to improve your PPC ads, you have found the right article. This fantastic tutorial has been written by someone who has crafted thousands of PPC ads and related experiments to find what I feel is the ideal system for developing great ad copy. While I … Continued

Lead Nurturing Using PPC – Better Than E-mail

Lead Nurturing Using PPC Better Than Email In 2016, most people know just how important lead nurturing by using email lists and segmentation tools such as HubSpot is to building a strong business. What most people still do not know, however, is how effective — or rather, how much more effective applying a similar strategy … Continued

Drug Rehab PPC Case Study— Insurance-Ready Rehab Leads With AdWords

If you own or operate a drug rehab clinic or other drug rehab referral service, then this blog post is for you. I will show you how to reel in those highly sought-after premium insurance leads, using PPC as the tool to do it. If you would like for me to set you up with … Continued

Health & Wellness Product PPC Case Study

The Challenge The PPC advertising management client featured in this case study offers health and wellness “water enhancement” products that greatly improve tap water for those interested in its health benefits. While this client had moderate success selling their water enhancement products in the past, they made it a priority to increase their margins at … Continued