If you have had the pleasure of trying to put together an event for your company in the past, you’ll know just how hard it is to fill and event on strict deadlines.
whether you have enough seats filled for that event or not
or whether you think are actually going to make a profit or not.
Nothing’s worse than having to host an event that you lose money on because you just could not sell out the remaining seats at the event you had because you couldn’t get rid of the remaining event tickets you had to sell on time.
And, as a result ended up with an event that didn’t look very in-demand like you always want…
For most of you,
I can tell you this problem of not getting enough people to your event isn’t a problem with your event, it’s primarily a problem of marketing your event and am going to finally help solve this problem for your company to actually fill the event once and for all.
To fix it, I am going to a SINGLE ad campaign I have been using from some time and that I will be showing to you on this article today to get results like these and with a predictable nature so you can see what it takes to run these same kind of ads for your own company as well.
Caption: In the case study, I am going to show you how to set up ad campaigns like ads to see results like these using them to fill your next event as well.
If you stick to the standard, old-school approach of your events email, press releases, etc. And the same old methods everyone else are using nowadays, I can assure you this method will be able to fill the gaps in your plan as these strategies better than before and not leave you somewhat frustrated as we have seen it all and can tell you nothing like this to fill an event on such a consistent basis.
For most of the people who do use paid ads to fill their events, very few ever talk about how to use paid ads very few people actually talking about these methods keeping them for themselves working which is a major reason why these paid ad strategies still actually work mentioned anywhere else and going to share with you on this article today.
Case study: Spending $11,820 to generate $46,644 in ticket sales
In the following case study, I’ll walk you through how we structured and ran our campaign to achieve the following results for your next event campaigns to sell dozens if not hundreds of additional tickets for your event,
and get these kinds of results like this:
✔ 39 additional ticket sales
✔ $46,644 worth of ticket sales
✔ 394.62% ROI (based on ticket sales generated)
✔ 21% conversion rate
And all inside 30 days time leading up to your next event like we got for the following company at the center of the following case study.
The results we have gotten here are good really are just scratching the service and can be multiplied many more times than this for your own company to fill any size event or conference possible that you need just by going through the actions and taking it to the next level as needed to fill whatever size of the next event that you need to fill.
The Client –
In this case study, our client was a niche events company that specializing in organizing events in the area of big data and AI.
The company in question was great at organizing professional, large-scale events, but because their ticket prices were at the higher end of the scale and not very good at marketing it,
they were struggling to fill out the last 50% or so of the tickets they had to sell leading up to an event they had already planned in a timely manner when they came to us leading up to the last 30 days leading to the event which is common to run into a bind like this trying to run an event that you own.
The client at this time of approaching us needed a solution to market their event that would not only work to fill the event they were holding at the current time of contacting us, but also ideally work each and every time they would hold an event since they regularly hold so many and what their company does for sell into their market at a whole.
I am going to show you how we solved filling this event in such a short time frame for this client so you can ultimately try this out and can fill an event to such a level in a similar time frame as well.
The information will work on any event you have now no matter what size you are at now as the information and process given to you below goes through each and every step this company had also went through from the start to get these same results for their company as well.
The Campaign –
With our firm contacted to initially solve this issue of not nearly enough people signed up to come to their big data conference in the numbers they needed,
We had come up with for the client a two-step marketing process for all of their future events and companies that would work with this client’s campaign to collect the number of signups they would need to fill all the rest of their events,
The two-step process this company we used to help this company get to these end results have been reviewed as a part of a two-step process you will need to go through when operating this system for any event you would like to run:
Create An Audience List That Will Be Responsive to Our Campaign > Run Paid Ads To Names On List To Get Them to Register > Remaining Seats Get Filled On Command
And which would set up our campaigns in the big data/ AI space the same exact way this client did, and which should also come into play no matter what size or event you are running.
To simplify this process of setting up this process so that you can get these kind of results highlighted on this case study for your own campaign,
I provided a step-by-step process of how to go through both of these main steps on their first campaign to get the results I am already promising to you that you will get if you follow the plan shown from my below case study.
Here are same actions you need to complete these same steps to follow from start to finish to get these results on any of your campaigns to replicate their results:
✔ First step – Look for Facebook and LinkedIn groups to find a list of individuals in your industry seeing to view the top related content in your space.
✔ Second step – Use that top content you have identified are key trending items in your area of interest to get these people to identify themselves by request access to more material just like it on your site.
✔ Third step – Request the users who have come to take advantage of the additional material you have aggregated for them on your site to that resource over time to keep building up the trust and credibility of your brand over time.
✔ Fourth step – Invite the list of prospects you now have been on your site to buy tickets to your next event that have signed up to view content before (list-based remarketing).
Which by my experience are going to get 1% or more of the people who come to your page and agree to ready your content to come to your event over the course of running your campaign which can show up for each person hundreds of times before your campaign and next event is concluded.
Note: For those who are starting out with a very large customer list or other list of subscribers to a publication at the time of starting this case study like we had with the subject of this case study did here when we started working together, you can expect results from my step by step given to you here much faster skipping to the 2nd step to produce the results on the 2nd part of the campaign as soon as the article is over.
The results you receive will be the same for you whether you start off with your own list or not the first part of this campaign before we met with them already used this same method to generate their list they did to make their list and came to us later on in the process.
I will now take you through one by one what these steps are for your own campaigns in detail and so you can replicate these same steps for your own company as well…
✔ For the First step, “Look for Facebook and LinkedIn groups to find and acquire individuals in your industry seeing to view the top related content”.
We are going to make a list of all the available public groups on the web that release content and which people are congregating in our industry in our space as those are the exact type of people we want to target and run our campaigns on for our next event.
For LinkedIn, what we mostly used to power this campaign featured in this case study at hand,
We used the Groups page, and enter your search term to find all the articles likely attracting the kind of people who are likely to go to our next event to power our next campaign (shown below).
If you don’t have large groups that have this kind of numbers located in your space at least one place or another then there probably isn’t enough people to be worth filling a whole event either as the same people who associate in groups are the same people who to go to an event, it’s that simple.
Find Adequate Groups Related to the Industry That You Are In –
Above you will see the kind of results I get when searching for related groups in the for “Big Data”, space what I get when I type these results into Linkedin’s there and shows you what kind of potential you will have running campaigns for your next event.
While it may take some time to get these people’s attention in these groups, it is well worth it spend the time to get the attention and respect of these people in your groups as you should by most of my experiences can get 5% or more on these lists to eventually respond to your ploys to get familiar with your brand that you are setting up here to lead you to be able to fill a decent-sized event starting with a combined group size of 10,000 or more starting out on LinkedIn to fill our event with.
Bonus Tip #1 –
Use paid advertising on each of these groups that you find to get people to your event for as little as a few dollars each by finding the right areas by also such as industry forums or trending hashtags that people in your niche that no one in your space is currently paying attention to right now.
When you are reaching out to groups you want to be in, you can instead simply partner up with groups owners to gain access to the group faster for any upcoming event you are planning than you can do on your own that way as well.
Bonus Tip #2 (a big one) –
If my first tip doesn’t accelerate the process of generating a target list of people to go to your event fast enough,
You can do a list swap with another conference holder directly relevant to your business category or rent those emails from a list broker like at NetMark to get access to the lists of attendees of other competitors past events to power your campaign with and build up the relevant emails instead of relying on your industries relevant groups alone.
By not simply relying on the passive ways to collect a list of users who will eventually go to your conference or event you will be able to build a list of people to go your event a whole lot faster that you could of otherwise with the other above ‘free’ methods I gave you to initially do it with.
For our second step and to build on the list of people we now wish to come to an event we put together for our industry as a whole now that we know where to get them from,
✔ Aggregate the best content on the topic, and publish a “round-up” of all the links you find
For our next step, our plan coming next here is to create a key asset that’s just as or more valuable to your target audience here we are trying to attract and share it with our audience in the following groups to get them to engage with our brand.
For most of you, this would mean collecting a daily list of all the most important articles, news, and other related content and top information that we can share links to you can find about your industry you can find to a blog or other site to share within the groups we have found to attempt to get them to share their contact information with our brand and can communicate with them at a later point (seen below):
Article Shared & Found Within Same Groups Joined –
The same commentary you provide with group shares here can also be pasted with the articles you created and shared on your group post will generally also be used on your site as well (also shown below):
Same Article Is Also Displayed/Syndicated In Full On Your Site –
To actually find other content than just what you find in the groups we know the users we are targeting are already interested in,
You can use the content you can feature like this in our industry that hangs out in these groups are likely going to be interested in
We can easily use a tool like BuzzSumo and Google alerts to fill out our resource with and to build your list with providing you a constant stream of information to streamline that material to comment on and get them onto your site there (also shown below).
the “News” tab on Google as well to find other similar hot trending topics to share with users in our industry.
The key to making this strategy work is to find your own voice through the content you are sharing and the commentary you are providing good enough so that the content you are providing becomes a resource of its own over time and you build in more and more demand for people in the groups you are targeting to get on your list over time.
✔ Make the link a GATED resource, then post the link in the groups you’ve found
Once you’ve finished creating your round-up list or otherwise you know users in your group are going to want to check out at some point in time,
It is now time to be ready to publish your content to your site that you are going to use to build an email list in the groups of interest you have found that we can use to later run an ad campaign to get back to our site.
While most people who create blogs however to get people in our niche to sign up for a newsletter to build a list of people likely to be interested in something they offer by staying in touch with them at a later point,
Such as a simple sidebar feature to collect the names on the list of people that have come to their site,
A much better more effective way to do that that I recommend will be to have a popup that shows up for the user upon reaching your site to take that half a percent response rate site that would of normally signed up for that to instead to get you between 5-20x more signups that way than you would of have come to your site otherwise and bring up the number you attract with your resource to several full percentage points of your traffic vs. the partial percentages you will get mostly any other way.
An example of this in action to show you how common this is being used due to its level of effectiveness when they get to your site and collect their email address
is show to you below for the owners of the Washington post has done that also use it on their site as it would work on your site when you do it to get this kind of response from your campaigns shown below to build your list:
On Same Full Syndicated/Shared Article From Before To Build Your List –
Don’t worry, you don’t need to do any coding, or have HTML skills to be able to set this up. Just use a tool like OptinMonster that will get you up and going to lock up and only make any of your content viewable only at a time you suggest, namely to be able to view the content you have initially taken them to see it in full.
By my experience, is the best way to get between 2-5% of your potential readers if you set it up the right way for maximum results like we had here both quickly and easily for the building of your next campaign.
✔ Communicate with the people who access your link to promote your event
Once your gated content is up and running, and you’ve posted your link in the groups that you’ve found, you should experience a nice growth in your email list to move ahead to put our campaign together.
However leading up to and leading into our event, we will also want to continue to use our email list to consistently sharing more content with your list as It is the consistent posting of content to your resource on your site that you have as the primary feature of your brand to have earned the right to ask for them to come to the event and has massive amounts of success with this campaigns or not.
As a general rule of thumb when trying to create one of these content aggregation assets for your brand, the more time they have been on your list or have visited your site without unsubscribing the better any asks from them to go your event in the future,
With that said, once you have sent more than a few emails out to your list you can technically be in a position to make an ask for your brand, I still recommend still no less than once a week and probably once a day to keep updating your list to make sure the people on your list stay responsive to any of your future planned promotions for your event that you will have in the future.
A well-informed list using the following methods and following up with will ensure you always have pre-primed visitors on tap ready and willing to buy tickets to your event any time that you need them.
As a general note about how big your list needs to be to have great success with your campaign,
Even with a list of a few thousand people who have registered or otherwise had contact with you before and collect their contact information that we had from earlier steps, this should be enough to get a small event of 100-200 people together for any paid event you have with any kind of reliability just with the places I have already mentioned where to get a list of emails from online actively…. The event we had filled on the following case study was just a few thousand names long.
The bigger the event you are going to want to hold, the bigger the list you of course will need with the process getting easier as you hold more events (which is why specialized event companies do so well with this process) but should never actually exceed 100 names for every 1 person on your list to come to your event (100:1) to make sure you are covered for the all the future events that you wish to run.
✔ Upload your email list to AdRoll/Facebook to run your event promotion campaign
For our previous steps which has let up to the setup of our campaigns to build a list of people who know now who you are, and know they can actually trust you when they hear something from you now which is the most important part of our campaign,
We may NOW be extract the value we have well prepared to get out of our list to get a few dozen or more people to our event we will use the following last step to get people to our event in the numbers we want and use everything we did from earlier steps to run our campaigns with and actually fill our event with our future registrations…
To start this process of building our ad campaign,
We will start by taking the list of emails you created with the opt-in locker on your original content magnet on your property you own in your niche to post all of your content in the past and upload those emails in list to your display ad platform choice (I recommend AdRoll and Facebook which are possible and will accept most of your lists) and what I typically use and is the subject of this article) to power your account and get a set of offers in front of the same list we created wherever they go on the web.
Uploading your emails and to get in front of each of the people on our email list we had created from earlier steps is pretty simple….
If you are using Facebook to run your campaigns, you will just log onto your Ads Manager and click on “Audiences” under “Assets” so that we can upload our list and get in front of our audience there on that platform (also seen below).
From there, the next step will be to click on the “Create audience” button, then click on “Custom audience” from the drop-down menu.
And then finally, click on “Customer list”, and go ahead and upload your list to complete the process to get in front of our entire list and complete the process of preparing a campaign we have created in earlier steps.
As a general note,
Running ad campaigns on LinkedIn if you are in more of a B2B type of niche like we had in this case study example is just about as easy and work the same way as running a targeted email campaign using that social platform as well. I personally recommend using both if you can justify it and to also run your campaigns on the Adroll platform to get the maximum kind of results on your campaigns on all of the campaigns that we also mostly run everything together that we run and did on the campaigns listed on this very case study.
Next, we are going to get into the nuts and bolts of how we are going to put together our campaign for our event now that our list of prospects are prepared we are going to offer it to.
For the ad and offer for the members that were on our list to fill this event for this particular campaign we used,
I will show you the ad we came up for this to generate the well over 1000% return coming from our campaign there to shown below to give you an example of how your ads will need to be when you run your own campaigns (seen below):
You will notice with this ad the following features I have on this above ad that we posted on our past ad campaign to get the results we did had to make them successful and get the kind of results we did on our campaign here,
Be sure to build a lot of extra incentives and scarcity of the offer and campaigns we were using to get the response we did when running this event which I also recommend you replicate when putting together your own campaigns to make them work well and which you will need to run on your own campaigns as well.
If you have the time, using extra terms that imply scarcity and exclusivity to your ads that you are running can get you an even greater response from your campaigns and a limited list of emails/names you have to market with.
“Register Before It’s Too Late”
Or even a whole lot better
- (X) Seats Remaining – Reserve Your Seat Now
- Seats Selling Out Fast – Get Your Seat Now
- Sign Up Now To Avoid Disappointment
Other phrases that you can use that have worked for me in the past to significantly bump your campaigns response rates.
Using phrase like these and have the time to keep the ads current as you run the campaign (the main drawback of running your ads this way as you need to keep updating them) can easily add another 20-30% response on your campaigns adding this kind of similar kind of additional phrases or words to really extend the offer you are making to the members of your brand site.
Landing page –
Below you will see the landing page we had taken our users to that has already clicked on our ads to be taken to the offer and page to buy and pay their tickets for the big data event after they have responded to our campaign (seen below).
Take note that the CTA the client we were representing for this event isn’t as big or as clear as we would have liked due to the choices given to us by the client, however, we still managed to drive a decent amount of sign-ups with this campaign.
If it were our own company we were promoting in question, I would have chosen a much stronger CTA for this companies event that held us back from achieving a few extra conversions on this campaign:
Once users had click the ‘register now’ link that shows up for the user after they clicked the ad from our campaign,
they would be redirected to the checkout page, where they could buy a ticket to the event as you can see on the checkout page below:
Note – Regular tickets were priced at $1,595, but after inputting the promo code found on our ads, our visitors could buy the tickets at a reduced price of $1,196.
Campaign summary and results
All in all, we spent a total of $11,820.70 on our campaigns, and this gave us 39 sign-ups ($46,644 in revenue).
Facebook = $439.76
Adroll = $11,380.94
Total = $11,820.70
Based on these 39 sign-ups, we generated an ROI of 394.62% in total that were generated for this particular client.
On Facebook, we spent $439.76 for a total of 170 clicks, and our average CPC was $2.59:
We had 16 conversions recorded (1 from Contact Us and 15 from the Register Now goal):
On Adroll, we spent $11,380.94 for a total of 2,826 clicks, and our average CPC was $4.03:
There were 23 conversions recorded (3 from Contact Us and 20 from the Register Now goal):
As you can see, our Local and National ads performed better than our International ads. This makes sense – if you’re targeting someone who’s located near the actual event, there’s a higher chance that they’ll buy a ticket to the event.
To increase our conversions coming from our campaign, we could actually pause our International ads (or even International and National), and just spend all our ad budget on running Local ads and will be the kind of decisions you will have to make when running your campaigns depending on the volume you need to sell.
Bonus Tip #3 –
Any future campaigns could have a separate leg of the campaign and want more initial control on what you get out of your campaigns I also recommend separating your campaigns out after you have held at least one event in the past which can:
- To specifically target registrants from our last event
2. To target registrants from more than one past event
Setting up things for your campaign this way separating things out so you can go with each group with your own unique approach.
Not only will people who have been to your events already that you have gotten on your list, the cost to attract each one of those who have already been to one of your events before will end up easily be 2-5x less as well as more likely to go to another event you hold in the future with the right campaign messaging attached to your ads which will make all of your future events cheaper to run as time goes on and you hold more events which will also help you set more appropriate bids for the marketing of your campaigns and only rely on marketing to new prospects who have been there when you really need them.
Messaging such as,
“If you liked our last conference, you will love this year’s conference because of X”
can go a long additional way in driving up that very high running ROI running of the campaigns for the people who have already been to your event to get the most out them specifically can leave you in the end with a lot more out of your ad campaigns over time.
Calculating the ROI of our Ads
From the above campaign that we had run for this very even in question,
Our 39 additional total ticket sales we have gotten from the event given the 61 we had in total from all our event marketing channels in which we had then contributed to an additional 394.62% ROI or $46,644 extra by means of our additional ads we have shown you here given to this company.
That said, and to calculate the true ROI of the entire event,
we should also take into consideration:
- Total ticket sales
- F&B sales
- Merch sales
- Sponsor revenue
To calculate the true ROI from our event so you know how to target the budgeting of your own campaigns and really want to factor that in before dial in our campaigns and segments I have shown you through our earlier examples…
For the event industry as a whole and probably what your companies have from their ancillary sales brought in, Eventbrite average out to comprise about 20% on most events as a whole (your event should be similar)
in this particular case contributed to 15% of total revenue in this case and are for demonstration purposes going to be close to what we got out of our event in total.
Bringing this all together,
Adding an additional 15% to our top line here (adding another $6,996 in total) to their revenue totals to bring their true overall amount of sales brought in from their campaign to $53,641 from an original $46,644 extra (from 39 discounted tickets) and another 15% for merch on the original ticket sales for the event (an extra 61 full-priced tickets).
Total ticket sales and merch WITH our additional campaigns running = $169,340.
Total ticket sales and merch WITHOUT running our additional campaigns running = $97,295
$72,045 difference in difference total sales revenue earned before the additional campaign promotion shown for this companies event.
But that’s not all…
Before ending what we can really make out of this event we will hold, you can take this one step further with factoring in any registrations we can get at the event itself that can and should also be factored into the campaign that will make the burden of filling our next event which is the typical business model most people have for running such events and why so many companies wind up offering so many as they keep on getting more and more profitable if you know what you are doing the more that you end up running most of the time.
So here’s a breakdown of that additional calculation:
1st big data event:
Cost Per Acquisition = $303
Total sample attendees = 100
2nd big data event:
Assuming that 20% of previous event’s attendees sign up for the next event with a signup booth and salesperson with the additional campaigns we will run to get future registrations that will already be primed for our next event,
Cost Per Acquisition = $242
Total sample attendees = 100
this translates into savings of 20 x $303 = $6,060.
After adding these savings of $6,060 to our revenue, this gives us a total of $175,400 total for running our event with the given methods I have given you to do it on this particular case study.
Based on this number, the true gross ROI not counting any expense of which it took to initially get them on your email list that I gave you as an example of my method described to you on this article from this event by factoring it all together to a total percentage of = 1,383.93% all in not factoring in any other outside miscellaneous costs, and factoring all potential revenue opportunities from our campaign into our final calculations here to show you how a profitable event company is run.
Now that you seen it work and made what I did look easy to do as I have now shown you here,
I am going to show you why this is not going to get you the same results you have seen on this case study without doing an initial build up and creating a list like we did on this case study putting in the work to build up a recognized name with your audience before running such an event and campaign would have on your cost per acquisition for your brand is without doing this for your company first.
Building up a trusted name and deciding to give back to the community and industry you are in before ever running any events in your space at all is the entire secret or missing piece of the puzzle for those who actually have success in the event marketing business and is the actual magic which makes it work.
Industry Related Blog / News Site –
First, by targeting only people searching for a specific topic, you’re are not only mostly marketing to people who are not going to take notice of your offer due to unfamiliarity with your brand, you will also be heavily limiting your scope to reach people in your market as only so many will be reached in a compressed time frame this way.
As for the first part about the method limiting your reach and ability to reach,
In most niches areas, there are not enough enthusiastic people searching people in your area within a small time period in order to get in from them to have a chance of filling your entire conferences this way, and is a very limited way to focus on getting your signups.
If you didn’t only have so much time to actually market your event to where it is so far out nobody actually pays attention to it, this might actually work.
For most of you who need to run a campaign that will actually be effective to fill your event, you need to make your campaigns work and hit them heavy leading up to the last 60-90 days coming up to your event as that is where most of the value of running a campaign for your company is,
If you haven’t done what you need to make sure your audience trusts you by the time you need to run your event, its for the most part and for most people already too late.
As far as the reason why you won’t have any results due to the unfamiliarity of your brand,
It is because historically MOSTLY because people just don’t trust the random ads that they see on random websites, even if those websites are relevant to the topic or industry you are in is at hand or how well your offer is for your event as people don’t trust people who advertise an event by means by a banner ad all by itself and should only get you a small fraction of the people coming to your event which for most amounts (we’re talking about less than 5% of the total you could of pre-marketing to the people you wanted to have to come to your event) instead of showing up at the right time and right place using the methods I already gave you on this case study.
To be fair, display ads that are not run on a list based or remarketing audience based basis like I have shown to you on this case study have notoriously low conversion rates like this in the past, I’ve found that display ads typically only get clicked through to by .1-.2% of the time (which then takes upward of 1000 readers of the article you place your ads to in the first place) convert at about 0.01-.1% overall marketing to people your marketing to will end up actually showing interest in this and for the for the most part just are not going to deliver the kind of response to actually fill and event to any kind of degree for your brand, or at least at the degree that will fill a whole event and make a good deal of profit while your doing it.
Just to give you an idea of how much less that will work in comparison to running a list powered campaign like we did in the above case study through past events –
Using display ads on targeted niche sites without a premarketed e-mail list –
# of leads – 4
Cost per sale – $720
Targeting niche sites + used a pre-marketed to list effect on our campaigns in the 30 days leading up to our campaign (as compared to our previous results) –
# of leads – 39
Cost per sale – $303
As for what everyone else does when running paid ads for an event,
We haven’t found using search ads on Google or Bing for marketing an event hasn’t had that significant of an effect on your attendance numbers either,
While these ads will work to fill some of the places to your event, it generally is not going to be doing so in such a rate that you are going to be worth your time for the most part and if anything by our own proven experience should only be used when you have exhausted all other methods to make sure the ones that have seen your ads from your display campaigns if you are going to run them can make sure find you when it finally comes to make their final decision to purchase.
In the grand scheme of things, you can expect an initial difference of 150-1000% in signups coming out of your campaigns by using the list the way I gave you to initially power your campaigns.
As I’ve just shown above, driving sign-ups to an event (even one that costs $1,000++ a ticket) is 100% doable by putting a bit more effort into the process using paid ads as the key way that you put that together for your company.
- With this above following system that I have outlined for you,allows you not only a way to get a much bigger list of potential people that would ever want to come to your event than you ever thought possible (which is why we use it and it actually works)
- but also to get far more attention from the core people that you have identified you need to communicate with (try 10-20x more) chances to actually communicate with them and get the people who would be willing to come to an event at the highest rates possible vs. using email alone.
Using the alternate process I have that gets nearly 10-100x the original rate you could have got people you could have got through techniques (or even other ad campaigns) when used on your own campaigns as per what I have seen come out of others marketing campaigns and systems I have seen tested any other way.
Instead of the typical process most people that are trying to host events to fill their events on such short notice hammering their email lists ultimately that only work so well on their own,
With this alternate way I have for you here to sell tickets for your event, our method that will work to sell tickets to our event, will work far better and far more reliably than any of your competitors are using to fill similar events in your space (the list) as you to fill them starting out and give you a distinct edge through the productivity of your campaigns you have now created as a result of this article.