Why First Touch Display Advertising Can Generate More Revenue Than Search

In the consulting world, digital display advertising is all too often looked at as a negative thing. Far more often than not, new clients tell me that “display advertising does not work for their businesses” and refuse to try a new campaign strategy due to the terrible taste it has already left in their mouth. … Continued

Use Banner Ads on News Sites To Brainwash Your Market Into Buying

  In this tutorial, I will show you how you can use the online news media and just a few paid banner ads to change your whole market’s perception about the things you offer, so you can sell more of your products and services. The basic idea behind this strategy is this: Any time we … Continued

Using PPC AFTER the Conversion — Your Upsell / Cross Sell Connection

  Would you like to learn how to do upsells just like this for your own business(es)? While there are plenty of companies out there doing upsells like this to increase their company’s revenue, Amazon generates 30 percent of their revenue just from upsells.   most of them are still only doing it with email, … Continued

How To Monetize 95% of Your ‘Ad Clicking’ Information Seekers

Dear PPC advertiser, Have you ever tried to optimize your campaigns like this yet? One thing we found at my firm doing tests like this is: Running these types of offers always performed better when technical questions were the normal part of the customer’s buying process, and my clients’ revenue was affected by as much as 100-500% … Continued

Leveraging a Blog With PPC — PPCing Your Content for Even More Direct Sales

If you have regularly been publishing content, then I do not have to tell you how much this content can make your business. From Hubspot: (Guest Author) Henry O’ Loughlin (862 hours of content marketing generates at least three leads per hour and over 100 visits.)   You’re here because you want to scale that … Continued

Automate Month-End Discounts With PPC – Without Affiliates

                                           Source: howstuffworks.com SALES   As a business owner in the B2C space, you already know the POWER of running sales to make your cash register ring. And because of this, you may have asked … Continued

Adwords Price Extensions: A Case Study – Infographic

Expanded Text Ads – Case Study Results: An Infographic

Scrape Twitter Search for Behavioral Level PPC Campaign Targeting

In this post, I am going to explain how you can use Twitter to sell more of what you offer. But instead of simply presenting what you have in front of people who you think are good candidates on that site, like most people do, you can actually find and database the people who actually … Continued

Rip Off Your Competitors’ Native PPC Ad Strategy

  If you are reading this article, then you might have dabbled in native display ads before but may not have found a return. OR You may have seen some of your competitors running native ads and would really like to know how it’s working out for them.   Either just losing them a lot … Continued