A big city PR firm approached Guaranteed PPC to have us help them win more high-quality public relations contracts for their business.
While the owner and partner were fairly unfamiliar with PPC prior to our initial engagement, they were indeed eager to make it work for them (whatever that would take) and were relying on us to help them reach their goal.
We advised the client that despite them actually offering more than just one service, they should focus on promoting just one of their services instead of marketing all of them together, because:
With celebrity endorsements in mind, it was advised that there were two separate campaign planks to execute to get their account established in a way that would ensure that they would receive the maximum benefit of the ad spend they had dedicated to the campaign:
Since we were now working in a niche that had much fewer competitors overall, we could immediately run all the obvious highest quality keyword choices to attract our clients, while still maintaining our tight test budget:
Such a hyper-targeted campaign would also provide an added side benefit of quick results that would show feasibility quickly vs. using a multiple touch point campaign (link) typically used to find niche, professional service clients.
Guaranteed PPC put together the necessary landing page for this campaign, including the impressive images, testimonials, and sales copy used together and needed to impress and secure the high-end clientele they wanted within a few seconds of hitting our page.
While Guaranteed PPC could have put together an even more impressive page with even more detail than shown, this landing page ended up being substantially more impressive than any of their other competitors running ads in their space, virtually ensuring it would work well for them regardless of how many other details we could have also included.
With our new campaigns live, the next task for our agency was to see if the leads being generated by their new campaign were turning into actual revenue.
CallRail.com not only tracks all calls but also any GCLID information necessary to tie them to a revenue number.
Our process allows us to tell the exact amount of revenue each keyword we are bidding on in Google is netting our client, as well as the percentage of ROI.
The PPC strategy described in this case study paid off big time, considering they received two new deals in the very first month of running the campaign.
This campaign had worked well enough that assigned celebrity contacts spots were soon fully booked, and they had to pause the campaign to catch up.
Plans to roll out landing pages for other sub-services, such as retail distribution planning and placement services, are already in the works to better handle the massive amount of work they now know PPC can bring them.
It is also very crucial to use a landing page of such caliber as we did here if you plan on garnering the attention of any of your highest end prospects, as those are who want to see the best landing page from you.