How to Use LinkedIn PPC to Power a Whole Sales Staff

LinkedIn is still one of the most expensive advertising mediums out there, and it’s expensive for a good reason: it works! The reason LinkedIn PPC works so well is because it is the only place online where you can laser-target business professionals in the C-suite, presidential, or managerial level in a way the advertising in … Continued

Does AdWords’ Display Select Campaigns Really Work? A General Guide

If you are wondering how a display select campaign can work for your business, then you are in luck. This article is full of information that shows how display select campaigns can and have worked for both myself and my clients. By following the information laid out here in this article, just about anyone can … Continued

Using Search Based Retargeting to Reduce PPC Search Competition

How often do your new prospective customers refuse to buy from you because they prefer to work with a more familiar company in the end? Now, how often do you think this same thing happens without you even realizing it, specifically in the Google Search realm, where your prospective customers perform a Google search for … Continued