Client brought Guaranteed PPC in as a part of a cost-cutting operation to reduce the marketing cost of products sold from 15 percent of revenue to under 10 percent. Client was advertising using Google Shopping campaigns.
After only three months’ time, the client’s margins were reduced to standard cost with a combination of bid tiring, dynamic and static remarketing, mobile device bid adjustment, and proper eCommerce tracking and setup. Results showed themselves after all new strategy in test was implemented in sync. Learnings from this round of campaign optimization will now be applied to a Google Search campaign.
